Transferring Internet content from a PC to your cell phone or PDA is about to get a whole lot easier. On Thursday, at Ziff Davis’ Digital Life consumer electronics trade show in New York, the Bluetooth SIG–a group that develops and approves various wireless technologies for the specification–announced the release of a new version of the technology, called “TransSend.” According to Michael Foley, executive director of Bluetooth SIG, the free client/server application will allow content such as maps, phone numbers, address cards or other text and image-based data from the Web to be transmitted directly to a specific user’s phone or PDA with one click.