MobiMate announced its co-operation with Amobee Inc. to create a free version of WorldMate, incorporating mobile advertising provided by Amobee Media System technology. WorldMate Free Edition was demonstrated at the Mobile Application Summit, hosted by Nokia. It will initially support Nokia S60 devices and will be distributed online, for free, to millions of S60-based Nokia device users. WorldMate Free Edition will include a bundle of travel services including world clocks, weather forecasts, currency exchange rates and more. The application will include advertising in the form of “interstitials” shown during idle-time, for instance when the application is first loaded or when data updates occur. These ads will also enable users to respond immediately to advertisers’ messages, for instance by browsing to an advertiser’s WAP-site or by placing a call to its service line. Advertisements are served on-line using Amobee Media System technology and are rotated over time, just like banners or interstitials in a Web site.