<p>Every time you refresh your tweets, Twitter banks a tenth of a penny.</p><p>The company, which will issue its first quarterly earnings report next week, considers "timeline views" the best measure of how engaged its users are. It counts another view whenever* someone opens Twitter or requests to see new tweets. That happened more than 158 billion times in the third quarter of last year, or 685 timeline views for each of its 231 million active users.</p><p>Here are timeline views charted alongside the advertising revenue Twitter generates amid all that refreshing:</p><p>Advertisers like the idea that Twitter users are so engaged that they constantly click or swipe for more content. And each refresh is another opportunity for Twitter to serve up a sponsored tweet, which it has been doing more often lately.</p><p><a href="http://qz.com/171624/refresh-refresh-refresh-twitter-is-monetizing-your-compulsiveness/">Keep reading...</a></p><p>Read also:</p><p><a href="http://news.cnet.com/8301-1035_3-57618067-94/twitter-beefs-up-ios-app-with-smarter-photo-editing/">Twitter beefs up iPhone app with smarter photo editing</a> (CNET)</p><p><a href="http://www.theverge.com/tech/2014/1/27/5351964/twitter-for-android-updates-with-new-photo-tools-and-recommended">Twitter for Android updated with new photo tools and...</a> (The Verge)</p><p><a href="http://techcrunch.com/2014/01/27/twitter-mobile-update-bubbles-trending-events-to-the-top-of-the-timeline-adds-photo-editing/">Twitter Mobile Update Bubbles Trending Events To The Top Of The Timeline ...</a> (TechCrunch)</p><p>Explore: <a href="http://news.google.com/news/more?ncl=dbN5d4IoB0uppVMVHZn_lWc2q-8OM&authuser=0&ned=us">61 additional articles.</a></p>