<p>Link to video: Harvey Nichols Christmas ad: 'Sorry, I spent it on myself'</p><p>Harvey Nichols has sparked a social media buzz with its Christmas ad after launching it as a viral video.</p><p>The tongue-in-cheek ad, titled "Sorry I Spent It on Myself", features people buying cheap presents such as paper clips and toothpicks because they splurged on gifts for themselves.</p><p>Harvey Nichols lacks the big budgets of some of its rivals John Lewis has spent an estimated 7m on its Hare and Bear ad campaign and instead ran the ad online via its website and YouTube.</p><p><a href="http://www.theguardian.com/media/2013/nov/27/harvey-nichols-christmas-ad-twitter">Keep reading...</a></p>