<p>Comcast customers will soon be able to access some television shows from Twitter messages about those shows, the two companies jointly announced on Wednesday.</p><p>The feature will initially be turned on only for Twitter posts published by Comcast-owned channels, like NBC, about their shows, like "The Voice." The two companies said they are in talks with other distributors and channel owners about extending the feature called See It to other shows.</p><p>Eventually Comcast wants See It to show up on other Web sites and apps as well, so that online conversation and news coverage about TV series and movies can directly lead users to those series and movies. The technology will test the interconnectedness of television and the social Web, two media that enhance one another while simultaneously competing for advertising dollars and attention.</p><p>The See It feature is part of a broader strategic partnership between Twitter and Comcast, the nation's largest cable television provider. The announcement comes as the privately held Twitter prepares to sell stock to the public. Television was mentioned dozens of times in the initial public offering prospectus that Twitter published last week, evidence of the company's belief that its partnerships with the television industry are vital to its future growth.</p><p><a href="http://www.nytimes.com/2013/10/10/business/media/through-twitter-partnership-comcast-hopes-to-encourage-tv-viewing.html">Keep reading...</a></p><p>Read also:</p><p><a href="http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-comcast-and-twitter-form-partnership-20131009,0,5930675.story">Comcast and Twitter create new feature to watch TV</a> (Los Angeles Times)</p><p><a href="http://techcrunch.com/2013/10/09/comcast-twitter/">Twitter Gets Its Chance To Prove It Can Drive TV Ratings With Comcast Tie-Up</a> (TechCrunch)</p><p><a href="http://www.usatoday.com/story/tech/2013/10/09/twitter-forms-nbc-deal-to-stream-from-tweets/2952017/">Twitter forms NBC deal to stream from tweets</a> (USA TODAY)</p><p>Explore: <a href="http://news.google.com/news/more?ncl=dAV45SvHNfvu3oMMs3REdAWpXSWPM&ned=us">109 additional articles.</a></p>