<p>Yes, Apple CEO Tim Cook has started tweeting. The account, which we at TechCrunch (and everyone else following Twitter's magical recommendations service @MagicRecs) spotted this afternoon, is now confirmed by Twitter. Initially, it did not have the standard blue "verification" check mark, which is why there could have been some doubt high-profile individuals often see fake accounts spring up claiming to be the person in question.</p><p>But Tim Cook's account appeared to be the real deal, especially since Apple's SVP of worldwide marketing Philip Schiller, who does have a verified account on Twitter, retweeted him.</p><p>Cook identified himself on the service as "CEO Apple," a "Fan of Auburn football and Duke basketball," and being from "Cupertino." At the time of writing, Cook's account has more than 30,000 followers. The account was originally created in July 2013.</p><p>As to Cook's first tweet? It's just a mention that he was greeting customers at Apple's Palo Alto retail stores today, which had been reported earlier by a number of news outlets. (Schiller and SVP Eddie Cue were there as well, giving further credence to the tweet's veracity, ahead of the official confirmation.)</p><p><a href="http://techcrunch.com/2013/09/20/apple-ceo-tim-cook-joins-twitter/">Keep reading...</a></p><p>Read also:</p><p><a href="http://appleinsider.com/articles/13/09/20/apple-chief-tim-cook-gets-social-joins-twitter">Apple chief Tim Cook gets social, joins Twitter [U]</a> (Apple Insider)</p><p><a href="http://news.cnet.com/8301-13579_3-57603942-37/apple-ceo-tim-cook-joins-twitter-amid-iphone-launch-frenzy/">Apple CEO Tim Cook joins Twitter amid iPhone launch frenzy</a> (CNET)</p><p><a href="http://www.macrumors.com/2013/09/20/apple-ceo-tim-cook-joins-twitter-first-tweet-about-visiting-palo-alto-apple-retail-stores/">Apple CEO Tim Cook Joins Twitter, First Tweet About Visiting Palo Alto Apple ...</a> (Mac Rumors)</p><p>Explore: <a href="http://news.google.com/news/more?ncl=dqRE21ZRATrJFtMutwGd-an3luE1M&ned=us">211 additional articles.</a></p>