<p>Apple Inc. is in early discussions to integrate local data from Foursquare Labs Inc. into its mapping application, according to people familiar with the talks, as the company continues to build an arsenal of local data to try to take on Google Inc.</p><p>The talks, which took place in recent weeks and involve Apple senior vice president Eddy Cue, are the latest sign of Apple's plans to more tightly integrate local services into the iPhone and iPad. The discussions with New York-based Foursquare come as Apple has been talking to a number of companies that collect local data to improve ...Continue reading article with pop up player</p><p><a href="http://online.wsj.com/article/SB10001424127887324907204578186074223787936.html">Keep reading...</a></p><p>Read also:</p><p><a href="http://www.theverge.com/2012/12/18/3781336/foursquare-and-apple-maps-problem-joke-venues">Why Apple Maps needs Foursquare&#039;s 50 million venues</a> (The Verge)</p><p><a href="http://marketingland.com/report-apple-talking-to-foursquare-about-data-sharing-28962">Report: Apple Talking To Foursquare About "Data Sharing"</a> (Marketing Land)</p><p><a href="http://www.nbcnews.com/technology/technolog/report-foursquare-may-check-apple-maps-1C7660202">Report: Foursquare may check into Apple Maps</a> (NBCNews.com (blog))</p><p>Explore: <a href="http://news.google.com/news/more?ncl=drq27m7YMVWX23M7x_QUSRMj6CUIM&ned=us">533 additional articles.</a></p>