Friday, January 4, 2008

Lenovo expands into consumer PCs

For the first time outside of China, <A HREF="http://www.eweek.com/article2/0,1895,2242883,00.asp?kc=EWKNLNAV010408STR2">Lenovo is launching a line of consumer desktops and laptops</A> in a move to increase the company's global PC market share and expand its brand recognition beyond enterprise buyers and small businesses. At the International CES, which starts Jan. 7 in Las Vegas, Lenovo will officially launch its IdeaPad line of consumer laptops and the new IdeaCentre desktop model. Lenovo is initially targeting 15 countries with the new PCs, including the United States, as well as emerging markets such as Russia, India and South Africa.

While the consumer launch will not directly impact Lenovo's enterprise business or its ThinkPad and ThinkCentre PCs, the company's new focus on the consumer market will help it compete on a global scale against the likes of Hewlett-Packard, Dell and Acer, which all have well-established consumer offerings and have been reaping the benefits of a consumer market focused on mobility.

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